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A Careful Blend of Creativity and Science
In today’s competitive online market, businesses need focused visitors. Imagine being able to reach potential customers at the exact moment they’re looking for your products or services, sending targeted messages that lead them to your website and boost sales.
Pay-per-click advertising (PPC) is an effective way to reach your target audience when they need it. Advertising and keyword selection are not enough for PPC success. Research, testing, refinement, and scaling are needed to generate qualified traffic.
Our PPC team uses a proven process to help businesses succeed online, ensuring a successful start and ongoing growth.
How Does PPC Advertising Work?
Payment-based search ads are widespread on Google, Bing, and Yahoo! and partner websites. PPC advertising uses targeted ads and bid tactics to control costs. Ads targeting similar terms compete in an auction. Search engine results page adverts are placed by auction, with payment only necessary when consumers click.
Effective PPC ensures top search result placement and enhances conversions from ready-to-buy users. The process may seem complicated, but working with a qualified PPC management provider will maximize your advertising spend.
Why Pay-Per-Click?
of all internet users search with Google (Net Marketshare)
of people click on Google ads when shopping online. (Wordstream)
PPC visitors buy more than organic visitors. (Unbounce)
Paid Search Platforms
We work with all the major paid search platforms
Google Ads
Many people know that Google Ads (formerly Google AdWords) is a very successful form of pay-per-click (PPC) advertising that is used in many different industries. It’s not a surprise, since Google is the world’s most popular search engine, with more than 3.5 billion searches every day.
Our team has a lot of experience managing Google Ads and Google Shopping campaigns, which lets us come up with custom plans that get the best return on investment.
- Expansive reach
- Easy-to-understand dashboard
- Certified Google Ads team
- Expertise in Google Shopping campaigns
Microsoft Ads
Advertising on Facebook and Instagram, which together have more than 3.8 billion active users each month, is essential for social media marketing. Unparalleled chances for audience connection and participation can be had by utilizing these platforms. To get the most out of your social media advertising budget, we specialize in creating customized campaigns that speak directly to your demographic. Improve your brand’s visibility online by letting us revamp your strategy for managing Facebook and Instagram ads.
- Extensive audience reach
- Precise targeting capabilities
- Creative versatility
- Comprehensive campaign management
A PPC Process that Clicks
Utilizing more than five years of industry expertise, our group has devised a time-tested PPC methodology that prioritizes Ad Spend (ROAS) optimization and growth acceleration. By leveraging a diverse range of paid advertising formats, our scalable solutions expeditiously introduce prospective clients to your company. By means of meticulous campaign optimization and proactive administration, our objective is to enhance your company’s visibility for particular search terms and attain quantifiable results.
We look into your competitors, keywords, and target market to come up with a plan that fits your goals and makes the most of your budget. If you've run ads before, we'll do a PPC audit to learn more about your past strategies and how well they worked, so we can change how we do things.
Following our initial meeting, we will devise a strategy for creating your website. This will assist you in determining what we require from you, as well as project milestones and deadlines for meeting your objectives.
We will make your campaigns, ad groups, and ads, as well as decide on a bid strategy, using what we learned from our initial study. Our team will write ads that are targeted at your ideal customer and use keywords that make sense for your business.
Our PPC team will set up analytics and conversion tracking to track clicks to call, form completions, purchases, and app installs after watching your advertising. This essential data will help us understand campaign performance and ROI.
Continuous campaign optimization is vital to PPC success. We regularly evaluate your ad campaigns' performance. By removing negative keywords, adjusting bid methods, and introducing new advertising, we may boost SERP performance.
We can evaluate our strategy and make improvements to ensure your PPC campaigns are operating well through proactive maintenance and regular analysis. We provide regular updates and full transparency on your campaign.
PPC Management Services
With pay-per-click advertising, you can buy the top spots for important keywords on search engines and websites that work with them. You can reach your target group in a number of ways with different PPC ad formats. With our pay-per-click (PPC) marketing services, you can use all kinds of paid ads that bring people to your site right away.
Responsive Search Ads (RSAs)
When you do a Google search, these text-based ads show up above the natural search results. People who see your search ad will see a short summary of your business along with a link to call you on their phones.
- Text ads with snippet of business information
- Link to call on mobile
- Appear above organic search results
Shopping Ads
Displayed above Google search results, Google Shopping ads include product images, prices and store information.
- Include product image, price and merchant name
- Appear above organic search results
- High click-through rate
Display Ads
Ads that show up across the Google Display Network are called “Display ads.” They can be text, images, videos, or rich media. There are spots on more than 2 million sites in the Google Display Network where Display ads can show up.
On the web, your Display ad could show up between lines in a news story, to the right of a block of text on a blog, or in a bar at the bottom of a popular mobile app.
- Text, image, video or rich media advertisements
- Link to call on mobile
- Appear above organic search results
Remarketing Ads
Have you ever visited a website when thinking about buying a product or learning more about a service, only to have it follow you across the internet for weeks, from search engines to news stories to social media? The adverts you saw are remarketing ads, and you can design your own.
- Appear only after you visit the website
- Follow you across the web
Local Service Listings
Local Services ads are designed to help you get more leads directly from Google by connecting your business with people who are searching for the services you offer. This type of PPC campaign will allow you to show up for people actively searching in your designated service area, and will prompt customers to call or message you directly from the ad.
- Generate leads
- Get calls and messages
- Increase customers trust with a Google badge
PPC vs. SEO
SEO and PPC both increase website traffic and search engine rankings, but they are different digital marketing strategies.
You must adapt your techniques to stay ahead of search engine algorithms and boost your online exposure. All of our services aim to boost our customers’ organic traffic and website visibility. In-depth research, continuing analysis, and strategic modifications yield measurable benefits. Reaching the top of search engine results pages displays expertise and reliability. Due to the system, this may take time.
PPC is faster, with wins soon after the campaign begins. Businesses may control their budget, define their target audience, and set buzzwords to ensure their advertising appear on the proper pages with tailored adverts.
Pay-per-click advertising and website optimization work together to boost your online presence and search engine rankings. Their importance to a digital marketing plan and collaboration enable digital growth.
357% Increase in Conversions
PPC management was sought to boost brand recognition and conversions. Our bespoke Google Ads PPC campaign targeted the local market, reducing cost per conversion by 78%.
Affordable PPC Packages
From setup to management, our comprehensive PPC plans are cost-effective and flexible, built to scale with your growing business. We developed our PPC management services with our customers in mind—that’s why all of our plans focus your budget more on ad spend, and less on unnecessary management fees. Explore our packages below and discover how our PPC management company can maximize exposure for your business.
PPC ESSENTIALS
A successful PPC advertising strategy that scales with your organizationPPC SHOPPING
Flexible packages to gain exposure across Google’s Shopping NetworkPPC PREMIUM
Affordable complete shopping and standards advertising strategyPPC CUSTOM
When only the best will do, we offer full-service PPC services.Don’t Think PPC Advertising Is for You?
A smart pay-per-click (PPC) plan can help your firm enter new markets, develop, or grow faster this year. PPC advertising is ongoing. If done right, it can boost your business’s ROI. From startup to public sale, pay-per-click (PPC) can help your business expand.
Always improving, staying current, and outperforming opponents. PPC management requires a comprehensive grasp of your business and how it works. Our PPC experts learn about your business and how customers search. This lets us offer highly targeted adverts that boost business.
Strategic Options
There are several ways to promote your business with Search, Shopping, Display, and Remarketing ads.
Specified Reach
Search, Shopping, Display, and Remarketing ads can help your firm reach its target audience.
Controlled Budget
Your firm may reach its target audience with Search, Shopping, Display, and Remarketing ads.
Increased Exposure
Paid advertising appear above organic search results. This places you at the top of search results and in people’s minds.
