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PPC Campaign Management
Launching a product? PPC can boost your internet presence. Help with new website? PPC can boost your internet presence. Looking for lead generation methods? PPC can boost your internet presence. Want to sell more? PPC has benefits. Considering a corporate rebrand? PPC can also help.
PPC may not be a cure-all, but it can help your business expand. Pay-per-click can reach your target audience across many media by using various ad types.
Pay-Per-Click Ad Formats
Text Ads
Text ads that show up above the natural search results in a Google search. People who see your search ad will see a short summary of your business along with a link to call you on their phones. When people click on Search ads, they take them to the right page on your site.
- Link to call on mobile
- Appear above organic search results
- Text ads with snippet of business information
Shopping Ads
Google Shopping ads show pictures of products, prices, and shop information right above search results. Shopping ads are a good way to advertise because they get a lot of clicks and make it easy for potential customers to compare product features and benefits before they visit your website.
Businesses can get more publicity with this kind of advertising, both in Google’s Shopping Network and on the internet in general.
- High click-through rate
- Appear above organic search results
- Include product image, price and merchant name
Display Ads
Visual ads on Google’s Display Network that are designed to be seen and work as well as possible. Display ads can be shown in text, image, video, and rich media forms, among others. Google’s Display Network is made up of more than 2 million websites. Each of these websites has specific areas where Display ads can be shown.
Your Display ad could be put between lines in an online news story, to the right of a block of text on a blog, or in a bar at the bottom of a popular mobile app, among other places.
- Great for increasing brand awareness
- Appear across Google’s Display Network
- Text, image, video or rich media advertisements
Remarketing Ads
Have you ever visited a website and noticed that it continues to appear everywhere you go online? From search engines to news articles to social media, it seems to follow you around for weeks. You can also create the same type of ads that you saw, if you’re interested.
- Re-engage customers
- Follow you across the web
- Appear after you visit the website
Did You Know?
The competitive landscape of businesses experiencing positive ROI from Ads has led to an increased use of the platform.
